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Up-and-coming North Korean fashion designer Kim Jong-Il - known in Paris circles as “the king of sassy” - shares a laugh with some of his runway models this week during the annual Pyongyang Spring Fashion Collective. Kim said he was taking aim at Western fashion houses with the launch of his new “DPRK Drab” label, claiming that his greenish-brown-vomit look is “the new black.” Kim has rocketed to the top of the fashion world in the past year, and says he won’t rest until “the heartless, imperialist designers succumb to the awesome power” of his “merciless, stylish blows.” That shouldn’t be long, as Kim reportedly is in negotiations with Wal-Mart to launch a line of low-budget, easy-to-match kids’ clothes called “Tyranimals.”

Kim brushes off recent criticism for spending so much money on fashion while many in his country go hungy. “Hey, if I’m going to send Seoul all the way to Hell and turn the peninsula into a sea of fire, I’ve got to do it in style,” Kim quipped while teasing his top general’s hair. “The main difference between me and other Stalinist dictators is I make the threads of the proletariat look good.”